Ri-Vista. L'arte contemporanea nei libri.

November 19th 2021 - Triennale Design Museum - BOOKCITY

Ri-Vista. Contemporary art in books. - (Italian only)

A talk on contemporary art and books production. A conversation about the nature, the role and the transformation of books in contemporary art with Carolyn Christov Bakargiev, director of Castello di Rivoli Museo d'Arte Contemporanea; Edoardo Bonaspetti, co-founder of the publishing house Lenz; Bruno Genovese, co-founder of Leftloft; and Damiano Gullì, Head Curator of the Public Program at Triennale Milano.

"Where does art end when the exhibition closes?" That is the question that the brand and communication design studio asked its guests to start a conversation on the role of the artbook. A witness, an extension of the exhibition, a guardian, an authoritative source on which land, or a necessary tool for starting over.

The historic furniture brand Calligaris takes on a new communication strategy and visual language.

Stefano R. Uliana, CEO of Calligaris Group, and Andrea Braccaloni, creative director at "Leftloft" talks about the branding process that led to the development of a value system and communication framework able to return Calligaris evolution to its audience. (only available in Italian)

Among the ideas discussed: the importance of DNA awareness, art direction as a continuous branding process, consistency in communication, how to cope with the brand natural evolution, logo restyling, co-design and working together, the best way to communicate and keep in touch with your audience, how to keep up with ever-changing living trends, the superpower of guidelines, and more.

Take a look at our art direction and visual communication case study.

Wednesday, December 4th, 7pm

Zoe Romano, is a craftivist, digital strategist and lecturer focused on social innovation, women in tech, digital fabrication, open design.

She graduated in Philosophy at the University of Milan, worked for several years in digital communication and tech, developed her social skills as media hacktivist on precarity, material and immaterial labour in the creative industries.

She collaborated with Arduino from 2013 to 2017 and then co-founded WeMake Makerspace in 2014 focusing on R&D, training on e-textiles and managing digital social innovation EU-funded projects.

A short conversation with Annalisa Rosso, chief editor of Icon Design Magazine published by Mondadori group and David Pasquali, creative director and Leftloft partner.

Eight short questions about the magazine, its role, purpose, design and visual language.

The new ICON Design is out: optimistic, contemporary and open-minded

Icon Design, Mondadori's monthly magazine telling the world of design, architecture and furniture through the point of view of its protagonists, is out with a new issue completely redesigned by Leftloft, the Milanese creative agency active from over 20 years in the field of image and communication.

The editor-in-chief Annalisa Rosso and the editor-at-Large Maria Cristina Didero entrusted Leftloft to redesign and art direct the magazine.

With the April/May issue begun this collaboration on paper, a launch scheduled on the opening of the Milan Salone del Mobile, rescheduled after the news of its shifting.

The new ICON DESIGN aims to be a tool both for the community of enthusiasts and a reference for the industry, able to tell unexpected projects as well as established realities through its form and content.

Keeping a broad look on everything that happens around the world of design, the editorial project features multiple inspirations without imposing a specific style and giving space to everyone.

Not an independent magazine, but a publication able to bring out the diverse souls of the people working on it by mixing languages, areas, panoramas and protagonists and opening a dialogue between companies, designers and the public.

Wednesday, June 19th 6:30

For info please write to maite.rodriguez@leftloft.com

Chiara Alessi is a design curator and critic. Over the last years, she's been focusing on the design culture in Italy, on its potential and impact.

Her essay “Dopo gli anni Zero. Il nuovo design italiano,”(Ed. Laterza, 2014) attempts an overview of the national creative panorama while "Design without designer" (Ed Laterza, 2016) inquires into the "side professions" of Italian design. In 2018 she published with UTET "The coffee-makers of my great-grandparents. The end of the icons in Italian design".

She lectures in some of the major Italian schools and Universities and teaches at the Polytechnic University of Milan.
Among the exhibitions curated, the contemporary section of the XI edition of the Triennale Design Museum.

Mariano Carozzi, founder of Prestiamoci, the first P2P lending platform developed in Italy, Cryptoexplorer with long-term experience in new socially-oriented fin-tech models.

He's been involved in the Crypto movement since its beginning, both as a member of the American Bitcoin Foundation and co-founder of two among the main Italian Bitcoin Associations participating also in the European Blockchain Foundation.

He's been working on the border between regulatory and technological matters, having a hand in the developing of new business and new products.

Enthusiastic about innovations, his passions are crowdfunding, cryptocurrencies and the blockchain potential in building a better balanced-relationship between common people and Big-tech companies.

Tuesday, June 19th 7:00 pm

By invitation only

For info please write to maite.rodriguez@leftloft.com

Roberto Bagatti, born in 1971 in London, has gained a proven experience in the advertising and audiovisual sector working with global companies over the past 15 years.

In 2016 he's been nominated Chief of Brand and Creative at Rai - Radiotelevisione Italiana S.p.A. and, since then he's responsible for the "Band&Creative" area as Deputy Director of the creative management.

He covered various roles in the media industry such as SVP of Creative, Youth and Music Brands at Viacom International Media Networks, Creative Director at MTV World Design Studio and Creative Director at Discovery. Previous to that he art-directed the cinema channels for Sky Italia and La7.

Franco La Cecla is an anthropologist and an urban planner. He taught cultural anthropology in Berkeley, Paris, Venice, Bologna, and Milan.

Author of essays for several publishing houses including Einaudi, Il Mulino, Eleuthera. In his works he has repeatedly tackled the theme of the organization of contemporary space between localism and globalization, focusing, in particular, on the thresholds, and on the boundaries between cultures.

In addition, he has created several documentaries, one of which, "In Altro Mare" won the Best Coastal Culture Film award at the 2010 San Francisco Ocean Film Festival. Franco La Cecla is currently in production with RAI television on a series based on his book "Against Architecture".

Leonardo Becchetti is professor of Economics, University of Rome “Tor Vergata”, Director of the graduate course in European Economics and Business Law and of MESCI Master’s in Development and International Cooperation

He received his Master’s Degree in Science of Economics at the London School of Economics and a Doctorate at Oxford University and at Roma – La Sapienza University. He has published around 400 works (articles in national and international journals, books, etc.) and, according to REPEC (2014), he is among the top 70 economists in the world for the number of pages published in international journals.

Between 2005 and 2014 he was president of the Ethic Committee of Banca Etica and now he is a member of the Ethic Committee of Etica Sgr, company leader in Italy on ethical investments funds. Furthermore, he is president of the scientific committee of Next, Nuova Economia per Tutti.

Francesco Cancellato director of Linkiesta.it since 2014

Pino Rozzi started his career as a copywriter in BBDO in 1983. From 1998 to 2001 he was Creative Director at DLV BBDO Italy. In 2001 he became European Creative Director at DLV BBDO Italy. In 2002 he became - together with Roberto Battaglia - Executive Creative Director of Red Cell.

In 2006, with Roberto Battaglia, Pino Rozzi founded 1861 United and he is now President and CEO of GreyUnited.
Rozzi’s awards include Lions at Cannes, Clio Awards, Grand Prix Epica Award, New York Film Festival and many others.

Fernando Garcia-Dory (Madrid, 1978) is an atypical artist: he defines himself an ‘agroecological artist’, he works independently without galleries and his research analyses the relationship between art, rural life and social processes.

His work is found in museums, private residences and the most important international exhibitions such as dOCUMENTA (2013), the Istanbul Biennial (2015) and the Gwangju Biennial (2016).

Stefano Boeri is an architect, a theorist, an urban planner, a professor focused on environmental, social and political issues.

He was editor in chief of the international magazines "Domus" and "Abitare". In 2009, he founded Stefano Boeri Architects and his works have been exhibited internationally, including at the Venice Biennale.

Stefano Boeri is also the founder of the Multiplicity research network, a multidisciplinary project dedicated to the study of contemporary urban transformations.

Among his best-known projects, the Vertical Forest in the Isola neighborhood in Milan, a residential building that contributes to the sustainable regeneration of the environment and urban biodiversity without the implication of expanding cities on the territory.

Curator of numerous projects for the city of Milan including Pianocity, Bookcity, OCA, Boeri had taken part of the Architecture Advisory Board in charge of developing the guidelines for the urban transformations of the 2015 Milan Architecture Expo together with Richard Burdett, Jacques Herzog and William MacDonough.

Stefano Quintarelli pioneered the commercial development of the Internet in Italy. He theorized the net as a dimension of the existence able to develop social and economics relations. In 1994, he established with Marco Negri and Franco Groppi I.NET, the first commercial ISP in Italy for professionals and one of the first Internet Service Provider. In 2013, he was elected to the Chamber of Deputies of the Italian Parliament as an independent candidate in the list “Scelta Civica”.

Design for better days
Un modello umano per progettare con le aziende 
Moderator Giuseppe Frangi

Matteo Ragni, graduated in Architecture at the Politecnico di Milano. In 2001, he was awarded, with Giulio Iacchetti, the Compasso d’Oro ADI for the disposable biodegradable spork “Moscardino”, which is now part of the permanent design collection at MOMA New York

In 2008, he founded TobeUs: brand of wooden toy cars handcrafted in Italy. Along with his activity of designer, he teaches, he works as an architect and an art director.

Giuseppe Frangi, journalist and president of the Association Giovanni Testori, since 2001 editor-in-chief of the monthly magazine Vita.

Luft's host Nicolò Bassetti talking about ‪‎the art of losing one's way,‬ ‪an unexpected design process which offers another perspective and new answers in the design of a landscape project.

Nicolò Bassetti is an unconventional urban planner, a pathfinder focused on urban renovation and environmental improvement. His investigating approach reveals the environment identities and the memories of abandoned areas. Nicolo's personal walking trip around the GRA (the major highway around Rome) gave birth to "Sacro GRA", Golden Lion 2013 at the 70th Venice International Film Festival.

Luft's host Stefano Maffei talking about services and their impact on our daily life, designers and companies and new production models.

Stefano Maffei is Associate Professor at the School of Design, Politecnico di Milano.

His research and work interests are focused on new production-distribution models, advanced-distributed-micro manufacturing systems and on service design driven innovation. He's the Director of Polifactory, the new maker space of Politecnico di Milano and curator of Subalterno1 gallery.