Stefano R. Uliana and Andrea Braccaloni

The historic furniture brand Calligaris takes on a new communication strategy and visual language.

 

Stefano R. Uliana, CEO of Calligaris Group, and Andrea Braccaloni, creative director at "Leftloft" talks about the branding process that led to the development of a value system and communication framework able to return Calligaris evolution to its audience. (only available in Italian)

Among the ideas discussed: the importance of DNA awareness, art direction as a continuous branding process, consistency in communication, how to cope with the brand natural evolution, logo restyling, co-design and working together, the best way to communicate and keep in touch with your audience, how to keep up with ever-changing living trends, the superpower of guidelines, and more.

 

Take a look at our art direction and visual communication case study.