We love to create new fonts. And she's our favorite.
Etica is an ongoing typographic project started in early 2000 and still in development.
The idea for this typeface was born – ça va sans dire – as a tribute to Helvetica, but also as a sort of aesthetic manifesto of the studio.
Helvetica ruled the world of design for over fifty years: we liked the idea of reinterpreting it, to propose a contemporary alternative to the modernist sans-serif, often used “by default” and in an unaware way.
Etica is a cheerful, neat-looking font: the visual impact is that of a grotesque with a humanist sans serif, yet soft strokes, open counters and terminals ensure a delicate, understated elegance.
Each letter was studied in detail to ensure durability and adaptability. To meet the demand of different styles and weights, we have recently added another 24 styles, including Condensed and Compressed versions to the family.
The very first version of Etica appeared at the end of 1999. We kept working on it over the years and since 2009 the font has been on sale on typetogether.com.
The current 40 styles, 4 sets of numerals, fractions, arrows and dingbats make Etica a versatile typeface, suitable for corporate or casual use, for publishing as well as web design.