![](https://leftloft.com/workspace/uploads/celly-8844-2.jpg)
Celly
Visual design and packaging for a leading player in the Italian mobile phone accessories market
A clean, bright image gives Celly's packaging a contemporary, timeless look. The company, founded in Italy in 1998, distributes high-quality accessories for smartphones, tablets, cameras, and notebooks, all featuring distinctive Italian design and style.
We were tasked with creating a new image to elevate the brand's perceived value.
![](https://leftloft.com/image/1/1440/0/uploads/celly-8673-2.jpg)
![](https://leftloft.com/image/1/1440/0/uploads/celly-8574-3.jpg)
Originally overloaded with details, the packaging has been streamlined by focusing on essential content, which includes the product name, a catchy subtitle, and distinctive features. Technical information has been consolidated on the back and one side of the package.
![](https://leftloft.com/image/1/1440/0/uploads/celly-8862-2.jpg)
![](https://leftloft.com/image/1/1440/0/uploads/celly-8632-2.jpg)
This streamlined approach results in a minimalist design, offering a contemporary and timeless look defined by a crisp, white aesthetic.
To unify the overall brand image, we extended the new visual identity across two main product ranges. The basic range boasts a sleek, white design, while the special range stands out with a vibrant pastel color palette in the background.
![](https://leftloft.com/image/1/1440/0/uploads/celly-8701-copia.jpg)
![](https://leftloft.com/image/1/1440/0/uploads/celly-8701-copia-2.jpg)
![](https://leftloft.com/image/1/1440/0/uploads/celly-special-range-misc.jpg)
The result is a packaging that not only highlights the quality and distinctive design of Celly's accessories but also speaks to the consumer with clarity and authority, making the shopping experience more enjoyable and intuitive.
![](https://leftloft.com/image/1/1440/0/uploads/celly-packaging-misc_1.jpg)
Collections
An overview of our wide fields of action
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Logos & Trademarks
What makes a brand memorable and unique.
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Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
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Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide
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Educational
Designing for school publishing
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Type Design
We love typography, we design typefaces, from lettering to complete custom type families.
Case Studies
selected projects
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BRANDING
Virgin Fibra
Visual identity for a new member of the Virgin family.
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We are Changing
Arte Fiera 2023
Communication design for Italy’s longest-living modern and contemporary art fair.
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Curatorship and Exhibition Design
Building the Future for Webuild
Exhibition design and immersive installations at Triennale Design Museum
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Rebranding
A new brand identity for a historic handle company
From Valli & Valli to Valli