A clean, bright image gives Celly's packaging a contemporary, timeless look. The company, founded in Italy in 1998, distributes high-quality accessories for smartphones, tablets, cameras, and notebooks, all featuring distinctive Italian design and style.

We were tasked with creating a new image to elevate the brand's perceived value.

Originally overloaded with details, the packaging has been streamlined by focusing on essential content, which includes the product name, a catchy subtitle, and distinctive features. Technical information has been consolidated on the back and one side of the package.

This streamlined approach results in a minimalist design, offering a contemporary and timeless look defined by a crisp, white aesthetic. 

To unify the overall brand image, we extended the new visual identity across two main product ranges. The basic range boasts a sleek, white design, while the special range stands out with a vibrant pastel color palette in the background.

The result is a packaging that not only highlights the quality and distinctive design of Celly's accessories but also speaks to the consumer with clarity and authority, making the shopping experience more enjoyable and intuitive.