Launched in 2011 as a male oriented annex of Panorama - the weekly magazine published by Mondadori, the largest italian publishing house - Icon is an illustrated diary that narrates a contemporary way of life and is aimed at an informed and demanding urban male audience. "Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.

The cover pages, true hallmark of the publication, are characterized by a high impact a black and white author shot, which portrays well-known and successful men.

"Men and styles" as stated on the cover: Icon records and inspires trends, offering in each issue a unique overview of contemporary style, from the privileged view of the characters that compose it.

"Style is a simple way of saying complicated things", wrote Jean Cocteau. To describe the identity of Icon we have created a modern layout, basic but calibrated to the smallest detail: a clear and rigorous simplicity, enlivened by a leisurely game of asymmetries and sophisticated iconography that depict highly evocative images and of immediate impact.

The various contents of inside pages - objects, people and places of our time - "wear" a sartorially precise layout, specifically designed for judicious valorization.

Those graphic values are transposed on the digital version of Icon: a sleek, neat-looking website animated by illustration and photography which displays a refined and tasteful selection of contemporary influencers and scenarios.