LFT ARNOLDO
A flared humanist sans is a captivating vehicle of aesthetic expression.
LFT Arnoldo began as an all-caps book cover typeface created during the rebranding of Oscar Mondadori, the most important Italian publisher, with over 4,500 titles from ancient classics to contemporary works, and spanning academic essays to children’s and self-help books. For such a diverse catalogue, it was necessary to find a coherent and flexible paradigm which took into account genre and readership differences and ensured harmony among its works. The main idea was to create a typeface suitable for the branding element and which could be used for each title of the immense catalogue.
LFT Arnoldo is available at TypeTogether. Give it a try!
So what makes LFT Arnoldo a companion to the centuries? Starting with the design of the capital letters, it is first a rational typeface with contemporary proportions. But rationality without style wasn’t enough, so its glyphic nature carries an engraved feeling to resemble letters when chisel is put to stone. Once these two traits were settled, the entire character set was developed as a flared humanist sans in order to complete the family and extend its usage, from titles and display settings to texts.
LFT Arnoldo sets titles with dignified authority to appear digitally carved and more arresting than the usual sans or flared sans designs of the past. It is calm and dependable in paragraph use and a captivating vehicle of aesthetic expression in title and display use. At once rugged and syncopated, the slight hourglass stems and incised details make each letter come alive and engrave each paragraph upon our emotions.
LFT Arnoldo intends to be a resilient type family for centuries to come. Its seven roman weights have italic counterparts and the entire family is loaded with OpenType features: alternates, ligatures, small caps, old style and lining numerals, and science and math capabilities. In the battle of charisma, where the right voice must project intelligence, influence, and refinement, LFT Arnoldo is the victor.
Collections
An overview of our wide fields of action
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Logos & Trademarks
What makes a brand memorable and unique.
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Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
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Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide
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Educational
Designing for school publishing
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Type Design
We love typography, we design typefaces, from lettering to complete custom type families.
Case Studies
selected projects
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BRANDING
Virgin Fibra
Visual identity for a new member of the Virgin family.
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Packaging
Celly
Visual design and packaging for a leading player in the Italian mobile phone accessories market
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We are Changing
Arte Fiera 2023
Communication design for Italy’s longest-living modern and contemporary art fair.
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Curatorship and Exhibition Design
Building the Future for Webuild
Exhibition design and immersive installations at Triennale Design Museum