Pirelli Hangar Bicocca is an exhibition space with a strong identity which often reflects on the artwork exhibited. It holds two permanent installations: Kiefer and Melotti. All other exhibitions are temporary and site-specific. The Hangar is a space devoted to production, exhibition and promotion of contemporary art.
When we had to imagine the website, the challenge was to reflect on a constant renewal of the space, while at the same time create an identity that is immediately recognizable.
What is the ideal way to represent a space that is constantly changing? Make use of time. Through a responsive architecture, the website uses filters which scan the site’s contents and presents the latest artist or event. At the same time, it provides a timetable of ongoing and future exhibitions, as well as an in-depth archive of past works.
With the added advantage of interactive tools available today, the website is itself a laboratory; thus, permitting for a further evolution of the exhibition space itself. For each exhibition a new color scheme is chosen to create consistency throughout the whole communication.
An overview of our wide fields of action
Logos & Trademarks
What makes a brand memorable and unique.
We love typography, we design typefaces, from lettering to complete custom type families.
Environments & Exhibits
Designing for spaces: from signage to cultural display, from retail to events
Art & Culture
We had the chance to work for museums, institutions and organization in Italy and worldwide